PRO DEALER is US Marine’s exclusive dealer certification program aimed at increasing customer satisfaction and owner loyalty. It is unique in the industry, employing a comprehensive, objective third-party approach that involves on-site consultants, inspections and a rigid assessment system.
Dealers voluntarily join PRO Dealer to continuously improve their business in the spirit of providing their customers a completely satisfying buying and ownership experience. Dealers are evaluated on process consistency, customer satisfaction standards and over 127 guidelines of operation. Only dealerships scoring 90% or higher on their assessments qualify as PRO DEALERS.